For Marketing Officers & Commercial Managers

Drive court utilisation. Grow club membership & revenue.

Turn unused court time into active play. Attract new members with introductory offers and referral rewards, and fill quiet hours with context aware pricing.

Court Utilisation

Turning quiet hours into bookings

Use your own booking data to find the dead hours, price them to sell, and give members a reason to play.

  1. 1

    Spot the gaps

    Court usage reports show bookings by court, time of day and age group, so quiet hours stand out.

  2. 2

    Price every context

    Context aware pricing lets court prices vary by membership, court, day and time, and by event, so off peak slots, league matches and coaching sessions each charge the right amount, automatically for every player.

  3. 3

    Sell an off peak membership

    Offer a cheaper membership that can only book the off peak court set.

  4. 4

    Fill them with games

    The match finder and smart invitations help members find opponents for those quiet slots.

  5. 5

    Check the result

    Compare court usage month by month in the charts, updated daily.

Worked example

Pricing the same court

Court 2Court setPrice
Weekday eveningsPeak£10.00
Weekday daytimeOff peak£5.00
Weekend afternoonsOff peak£5.00
Illustrative prices. The same court can carry different prices by time, membership and event.

Targeted Communications

The right message to the right members

Nightly sync
Your member list syncs to Mailchimp automatically every night, so campaigns go to current data.
Ready made segments
Members arrive in Mailchimp grouped by membership status, membership type, competition entries and any tags you create.
Lapsed members
Past members appear as their own group, ready for a welcome back message.
Direct messages
Officials can also message every member at once, by email and app notification.

Worked example

What arrives in Mailchimp

FieldExample
Membership statusCurrent, past or left
Membership typeFull, Junior, Off peak
CompetitionsBox league entries
TagsTags your club creates
Illustrative values.

Member Referrals

Members who bring members

Your members already know who'd enjoy the club. Referrals give them a simple way to introduce friends, and a reward when it works.

  1. 1

    A member makes a referral

    From their account, a member submits a friend's details through the referral form.

  2. 2

    The club follows up

    The referral reaches the club, and someone gets in touch with the friend.

  3. 3

    Progress is tracked

    The member can follow the status of each referral from their account.

  4. 4

    Reward paid automatically

    If the friend buys a playing membership within a year and the member is still with the club, the club's referral fee is credited to the member's club account.

Worked example

One referral

3 March: referral submitted
£0.00
5 March: club contacts the friend
£0.00
18 April: friend buys a Full membership
£0.00
18 April: referral fee creditedReferral
+£20.00
Member's balance
£28.50
Illustrative dates. Your club sets its referral fee.

Get Started

Upgrade Your Club

Speak to us about automating court fees, lighting relays, door fobs, and membership renewals.